Case Studies

Easter for the Anawim: When a Graphic Becomes Permanent

CFX ORIGINAL One church found a way to use their creative Easter graphics to help their attendees spread the message in unique ways

By Amanda Weikel

The Creative Arts team at Mosaic Christian Church (located outside Baltimore, MD) has a very real leg up in the church industry—our pastor is consistently 6 weeks ahead on sermons. All of our creative elements flow from what is taught on a Sunday, so this keystone habit allows for the Creative Arts teams to marinate on the cited scripture, research trends, and pitch ideas in a focused meeting.

For “super bowl” weekends (like Christmas and Easter), we are given even more notice. 10 weeks out from Easter this past year, we had the text (Isaiah 61:1-2 and Matthew 5:3) and the big idea (“Jesus Came for the Outcast”). We were given two weeks to brainstorm on our own, and then we came together for a creative pitch meeting 8 weeks out from Easter.

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